When you talk about your company, you want to be clear and brief. This helps people quickly understand your business and ask more questions if they are interested.
Here is a template for how you can explain your company very clearly in about 30 seconds.
There are 3 to 5 main points you need to cover based on how much you want to divulge:
1) I am (planning/started/growing) a company named _________ .
2) Which is a (website? physical store? mobile app? restaurant?)
3) For (add your target audience here).
4) The company aims to (fill in what is the purpose of the company, or what does it do for the target audience)
5) By (explain your company's unique approach)
1) Business pitch templates and examples
2) Video tutorial on creating a business pitch
3) What the business pitch should accomplish
4) Longer business pitches
5) Pitching at events
6) After your pitch
7) Why you need a business pitch
8) Additional resources to help your pitch
9) Tutorials for starting different kinds of businesses
Example 1 for a restaurant: I am considering opening a high end Italian restaurant in downtown London because there are currently no such restaurants there.
Example 2 for a website: I recently launched a website for people who like to work on classic cars. The website has articles and videos with tutorials on how to work on cars.
Example 3 for a gardening company: I am in the planning stages of opening a residential lawn care and gardening company in San Francisco which will focus on providing the best customer experience with the lowest prices.
Example 4 for a technology: I am in the planning stages of a mobile app company in New York. The company will create mobile apps which will help people write business plans on their mobile devices.
For a much more elaborate presentation on how to pitch your business, here is a full Udemy course on how to create a business pitch and an investor presentation pitch, and a slide deck.
In the below video, I explain the same concept of how to pitch your business. If you prefer learning visually, this video might be a helpful addition to the rest of this article.
The most important thing about a pitch is that it's clear. If it is not clear and the person listening to the pitch does
not understand it, the whole point of pitching the business is lost. Make clarity is the number one priority. That is why
the pitch examples are so short and succinct. Once you are able to explain your business clearly, you can add various components to your
business pitch such as how you will make money, the competition, and more about the product and your company's differentiation.
Remember that as you add various components to your pitch, the level of clarity must remain high. Also, once you become more comfortable with pitching the business, you can try to add humor, make the pitch personalized to the listener, or be inspirational.
Do not forget to stop at various junctures to see whether your listener has questions about any part of your pitch. They may want to take the conversation in a different direction if something in your pitch sparks their interest.
If your initial pitch goes well, you may engage in further conversation with whoever you are pitching. If they are an investor, they May invite you to give them a longer pitch of about 5-10 minutes and ask for a business plan or a slide deck presentation which is usually a 10-slide Powerpoint presentation outlining your business.
As your business grows, you may need to present your business at events. The typical time a business gets to present is about 3-5 minutes. In these 3-5 minutes, you must go over the basics as you would in your 1-minute pitch, and add more depth about the product, your differentiation, and what makes your business different.
After you pitch your business to someone, you may offer them your business card, tell them to visit your website, or suggest a meeting. Your listener may want to learn more about what you are doing if they are interested. You should have somewhere where they can learn more about what you are doing. Even if it is just a basic blog, or a basic website. If you currently do not have a website, check out our tutorial on how to set up your site quickly and professionally. In any case, when you pitch, try to already have the next steps in mind for that business relationship.
To make sure your pitch is even more effective, ask the other person more about what they do. That will help you adjust your pitch to match their background.
Most entrepreneurs don't focus much on their business pitch. That is understandable because the process of starting a business can be overwhelming. There are many challenges, and creating a good business pitch may not seem to be a high enough priority for most entrepreneurs. The reality is that if you are talking about your start-up with potential co-founders, potential clients, and potential investors, then you are pitching your business idea many times every day. If you want to get the best results from those conversations, you should definitely have a strong and clear business pitch that you can use to effectively communicate what your company does.
I am working on an extensive list of businesses or services you can start: restaurant or diner, coffee shop, barbershop, nightclub, local event, most kinds of stores such as boutiques to grocery stores to jewelry shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, a t-shirt business, gelato, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, hardware store, cleaning business that is either commercial or residential, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio.
I am also working on a list of tutorials on how you can promote certain companies. The first one I am working on is law firm marketing.
Here is a list of potential online businesses or technology start-ups: blogging, affiliate marketing, marketing agency, elearning, create a channel on YouTube, become an author and sell books on Amazon Kindle, or become a freelancer or a local concierge. You can also create a mobile app or a website that provides some service, product or content that people can visit.
There are also businesses you can start today or this week by licensing content and reselling it on your website. Here are tutorials on how to license ebooks or online courses and begin reselling them. There is also an opportunity to buy into an online business franchise.
I will be adding more examples of how to start different kinds of businesses. Here is an article on how to start a record label.
Credit Attribution: The pitch template was borrowed from Adeo Ressi of the Founders Institute.
I offer a coaching service where you and I get on Skype, share screen, discuss your business, and create your pitch deck together. This way, you participate in strategy discussions and pitch deck writing while having a professional guide you through every nuance of creating professional pitch deck presentation.
I am available to help you as a business coach. We can work together to help you craft an ideal business pitch. I can also help you refine your business and growth strategies. Here is a page that explains how my business coaching works. You might also find it helpful to get my business plan book to help you create a solid strategy for your company.
Before you learn to pitch your business or your business ideas, you should plan your business. One thing you should consider is which business niche to get into. Here is a tutorial on how to choose your business niche.
Article by Alex Genadinik