Elearning is one of the hottest, fastest growing, and most lucrative industries today because it is a digital goods commerce business for high priced items. Right now is a great time to get into this business because this industry is still relatively new and growing so rapidly.
Not having courses to sell might be preventing you from starting this business. But I can help you solve that by licensing you
my courses to sell on your website.
Do you want to start an elearning business selling online courses? Don't have courses? License online courses from me to sell on your site.
I have over 100 popular business and marketing courses you can buy or license from me.
Here is the full list of all my online courses to choose from.
You can license any of the courses or buy the rights to them to sell on your website or anywhere else online. I am currently selling these courses on Udemy and Skillshare. But other than those two platforms, you are welcome to sell the elearning courses anywhere else of your choosing, and I will be happy for you if you do well.
It is laughably easy to get started. Here are the steps to start an elearning company in one day:
1) Set up a Wordpress website in one day.
2) Upload the my courses to your site that same day.
3) Create a restricted membership area on your site that same day. This area will contain the courses.
4) Add a shopping cart to your site for people to buy the courses.
5) Congratulations! You are up and running with your business.
Don't know how to work with Wordpress or a shopping cart or how to get your online courses hosted on Teachable?
That is ok. I can license you the courses, create your Wordpress website, upload your courses to a hosting platform called Teachable,
and add the shopping cart for you, and even coach you through the process of growing this business on an ongoing basis. Want to get
started? Email me today, and we can begin discussing how you can start your own elearning business selling online courses today.
There are a few key elements that you must explain in sufficient detail in the business plan for an elearning business. The first key element is your niche or differentiation
from other elearning businesses. Will you sell all kinds of courses, or maybe just courses in a specific niche or industry? What will make your
business different than competitive elearning companies?
Another important element of a business plan for such a business is the marketing plan. How do you plan to promote your courses in an already crowded
space out there? In your business plan you should also outline how you will acquire instructors and new content. Will you pay new instructors, or
will you give them a share of the revenue? What will happen if they don't want to upload their content to an upstart new elearning company from which they
are uncertain to get revenue?
Here is a full tutorial on how to write a business plan.
A good marketing plan for an elearning business is something that isn't easy to create because many of the common marketing channels for such a
business are either difficult to implement correctly, or are crowded and competitive. Let's take a look at how Udemy promotes its business.
They have a very strong email marketing program. But to get your email marketing going, you need to get those emails, which means that you need to
have a very steady stream of new customers. How do they get these customers for their elearning business?
First off, over time, they developed a very successful affiliate program where many individuals resell their courses online, and collect 40% of the sale.
This takes time to grow, but once an affiliate program gets going it can be a juggernaut. Additionally, Udemy consistently gets publicity, which
is something not every other elearning business can do because it requires being a respected thought leader in your space. Udemy also spends a lot of money
on Google AdWords and Facebook ads. Their ad program brings in a significant number of new students. And lastly, the instructors themselves, are
taught and encouraged to promote their courses. Udemy also has ongoing sales and promotions which give people an incentive to buy more courses.
With all these strategies, they have been able to consistently grow and promote their elearning business, and you can do the same for your elearning business.
Here is a full tutorial on how to write a marketing plan:
You can have an elearning business created for you from scratch. You would have your own elearning website made for you, get my courses, and even get ongoing coaching from me until you feel confident on your own. Here is a page where you can learn more about franchising opportunities for many online courses. You can have everything set up and get started in as early as one month.
Luckily, you can create a beautifully designed website with a shopping cart that can handle commerce in just a few days using WordPress. In the past,
getting the technical part of this business up and running would have been painful and expensive. But today, it is all cheap and nearly immediate, which
means that you can be up and running with your website, selling courses in a mere day or two! So get started.
You can create your own website on your own and for nearly free. You can even get a free domain name if you don't already have a domain name for your business. Here is a tutorial on how to create your own WordPress website, and get a free domain name.
Luckily, this kind of a business does not require a lot of money to get started. All you have to do is either acquire or create some online courses,
and begin selling them. If you want to get truly big as an online platform that might end up on par with Udemy, you will eventually need to raise money
from investors. But to get started with this business, you certainly don't need a lot of money.
Here is a fundraising tutorial with 15 different strategies to raise money for your business including grants, loans, getting an investment,
or donations, and fourteen other strategies.
Do you want professional one on one advice where you and I discuss every question you have about starting your business? I offer business coaching
in person and via Skype where I can help and advise you as you plan, start and grow your business. Learn more about me, and my coaching program on this
coach where I explain how you can hire me as a business coach.
Here is a link to my Amazon author page. Here are some books
that may be helpful to you as you start and grow your business:
- Local business marketing book
- Introduction to marketing if you are really a beginner at marketing
- Business plan book (here is a longer description of the business plan book)
- Book on how to start a business
- How to write a marketing plan
Here is a link to the page with a list with discounts to many of my Udemy courses.
The courses range in topics on how to write a business plan, start a business, and do effective promotion for your business. To make your course selection process
easier, there are pages with Udemy course coupons that are specific to various topics. For example, here is a page with Udemy SEO course discounts and here is a
page with general Udemy marketing course discounts.