My name is Alex Genadinik. I've been in Elearning since 2014 and have over 500,000 students. Here is my Udemy teaching profile.
Elearning is a fantastic industry. In this article I'll explain how to plan courses, create courses, and sell courses.
1) How to plan your course.
2) How to create courses.
3) Where and how to sell courses.
4) Other Elearning businesses you can start.
Planning courses starts with choosing a niche for your course. In Elearning, you must at minimum have intermediate knowledge of a topic. This is unlike other businesses where you can learn as you go. In Elearning, you can only teach topics where you have some expertise, preferably strong expertise.
That significantly narrows the types of things you can teach. From the remaining topics you can teach, you must consider how competitive those niches are and how lucrative those niches are.
There are ways to do niche research. First, Udemy provides a tool for instructors to research different course niches and topics. Second, you can use the Google Keyword tool to gauge demand for a given topic. Lastly, you must understand which niches tend to always be lucrative. These are niches that help people boost their careers or make money.
Once you decide on your Elearning niche, you can begin planning courses in that niche. The best courses are ones that offer either a deep perspective or a unique perspective at a topic.
An example might be this marketing course. There are thousands of marketing courses out there, but this one is unique in its own way and sparks an interest in people through that differentiation.
To create a course, you must plan out your lecture sequence and buy recording and audio equipment. It takes time to learn to use the audio and video equipment. It also takes time to master a number of popular video formats including the talking head video format, picture in picture format, and the presenter with graphics format.
Today, courses are mostly video-based, but students also like quizzes, downloadable materials, and having a few text-based lectures. This allows everyone to learn in a way they like.
Let's first discuss how to organize each video and how long each video in your course should be. Of course, that comes with careful planning of the full course and of each video in the course including scripting, visuals, examples, making the video motivational and inspiring, and using the right tools like possibly a teleprompter.
It can take significant time to create your first course. Plus, your first course is likely to contain many beginner mistakes. This is normal. To avoid this, some Elearning entrepreneurs decide on a different route and that is to license courses instead of creating them from scratch.
With course licensing, a person can get courses to sell overnight. I offer a few licensing options for my 125+ courses.
In addition to my Elearning coaching, I offer the option through which you can license my courses to sell on your website and keep 100% of lifetime revenue.
If you need additional help setting up your Elearning store and overall business, I offer a more hands on option, which is my Elearning franchise option which comes with my courses to resell, a website, and coaching in one package.
If you can't find a course you want to license in my existing course library, there is also an option of custom course creation and done for you course creation where you can tell me what course you need to have created and I can potentially create a custom course for you. I can't create courses on topics I know nothing about, but I have an extensive network of other instructors whom I can reach out to who may be able to help if I can't create your courses.
If you are just starting and don't want to spend any money, you can use the microphone built into your recording device like a computer, phone, or a camera. Those microphones are not great, but they are free.
If you have a budget, for a few hundred dollars, you can buy a microphone, a pop filter, foam to dampen echoes, and get great audio in your home studio.
Here is a page that discusses the best microphone for online courses. In addition to a microphone you may also find acoustic foam, microphone mount, and a pop filter useful.
Learn about all the possible equipment needed to create an online course.
Think about is whether you should be the only instructor in the course or whether you should have a co-instructor. Co-instructors are valuable if they can help you promote or add insight to the course. But if they don't provide long-term value, you will be stuck splitting revenue with them while doing most of the work which will discourage you from improving the course, which may ultimately lead to the overall failure of a course.
You have more options than creating or selling courses. You can work in Elearning as a video or audio freelancer. You can also create course images as a freelancer. Or you can become a personal assistant to an experienced instructor doing things like posting their course promotions on social media and uploading their courses to additional Elearning sites. Here is my Elearning FAQ where I try to answer all possible questions about the Elearning business.