Everything to know about Elearning

My name is Alex Genadinik. I've been in Elearning since 2014 and have over 500,000 students. Here is my Udemy teaching profile. Elearning is a fantastic industry. In this article I'll explain how to plan courses, create courses, and sell courses.

1) How to plan your course.

2) How to create courses.

3) Where and how to sell courses.

4) Other Elearning businesses you can start.

Where To Start Planning For Your Online Course Business?

There are a few things that can be first to plan. Probably the first thing to start with are your business goals in Elearning and how much money you need to earn with your courses. Do you want to just make supplemental side income, have your online courses be your full-time business, or do you want to become a millionaire or a billionaire by selling online courses?

Another thing to plan for are the costs of starting your online business. You can start for free, but if you spend money on filming and audio equipment, your courses will likely come out better and have more earning potential. It all depends on how much money you can risk when starting out.

Money should not be your main factor. Of course, money is important, but you should also be focusing on educating and making the lives of your students better. Elearning is not just about grabbing money. It's about being a good educator who is respected by students and other peer educators.

Planning Your Course Niche

A big part of your online course planning is about with choosing a niche for your course. In Elearning, you must at minimum have intermediate knowledge of a topic. This is unlike other businesses where you can learn as you go. In Elearning, you can only teach topics where you have some expertise, preferably strong expertise.

That significantly narrows the types of things you can teach. From the remaining topics you can teach, you must consider how competitive those niches are and how lucrative those niches are.

There are ways to do niche research. First, Udemy provides a tool for instructors to research different course niches and topics. Second, you can use the Google Keyword tool to gauge demand for a given topic. Lastly, you must understand which niches tend to always be lucrative. These are niches that help people boost their careers or make money.

Planning Your First Course Or Few Courses

Once you decide on your Elearning niche, you can begin planning courses in that niche. The best courses are ones that offer either a deep perspective or a unique perspective at a topic.

An example might be this marketing course. There are thousands of marketing courses out there, but this one is unique in its own way and sparks an interest in people through that differentiation.

Another thing to consider is whether there are additional experts you can bring in to teach the course with you. These additional experts are your co-instructors. You typically want to have co-instructors only if they add significant value like ability to promote your courses or expertise that you do not have.

Of course, you don't have to create your own courses. You can get them made or license existing courses. If you do that, you can start your Elearning business very quickly - sometimes in just a matter of days if you outsource the website and course creation.

How To Create Your Course

To create a course, you must plan your lecture sequence and buy recording and audio equipment. It takes time to learn to use the audio and video equipment. It also takes time to master a number of popular video formats including the talking head video format, picture in picture format, and the presenter with graphics format.

Today, courses are mostly video-based, but students also like quizzes, downloadable materials, and having a few text-based lectures. This allows everyone to learn in a way they like.

Let's first discuss how to organize each video and how long each video in your course should be. Of course, that comes with careful planning of the full course and of each video in the course including scripting, visuals, examples, making the video motivational and inspiring, and using the right tools like possibly a teleprompter.

Best Microphones And Best Audio Options For Courses

If you are just starting and don't want to spend any money, you can use the microphone built into your recording device like a computer, phone, or a camera. Those microphones are not great, but they are free.

If you have a budget, for a few hundred dollars, you can buy a microphone, a pop filter, foam to dampen echoes, and get great audio in your home studio.

Here is a page that discusses the best microphone for online courses. In addition to a microphone you may also find acoustic foam, microphone mount, and a pop filter useful.

Video Recording And Online Course Software Options

Depending on the presentation style you choose, you may not need to invest in expensive video equipment, especially if most or all of your courses will be screen recordings.

Regardless of whether you invest in video equipment, you do need video editing software either to record your screen or edit the camera or screen-recorded footage you already have. Editing can make your course truly great, especially if you are able to create engaging visuals.

Learn about all the possible equipment needed to create an online course.

Licensing Or Buying Already-Made Courses

It can take significant time to create your first course. Plus, your first course is likely to contain many beginner mistakes. This is normal. To avoid this, some Elearning entrepreneurs decide on a different route and that is to license courses instead of creating them from scratch.

With course licensing, a person can get courses to sell overnight. I offer a few licensing options for my 125+ courses.

In addition to my Elearning coaching, I offer the option through which you can license my courses to sell on your website and keep 100% of lifetime revenue.

If you need additional help setting up your Elearning store and overall business, I offer a more hands on option, which is my Elearning franchise option which comes with my courses to resell, a website, and coaching in one package.

Other Ways To Get Into Elearning

You have more options than creating or selling courses. You can work in Elearning as a video or audio freelancer. You can also create course images as a freelancer. Or you can become a personal assistant to an experienced instructor doing things like posting their course promotions on social media and uploading their courses to additional Elearning sites.