Even though all the rage today is about online marketing, offline and in-person marketing is still very effective because it allows you to establish a real connection with people and there is more trust in the interaction.
Here is the link to the offline marketing book on Amazon.
If you would like to license this book to give away for free on your website as a lead magnet or to resell on your website, read this page about the Book PLR (private label rights) licensing options available for this book.
This book is available in two formats. On the Amazon page linked above, you can choose the Kindle version (it is cheaper) or the paperback version.
WHAT TO DO IF YOU DON'T HAVE A KINDLE: You don't need a Kindle device to read books on the Kindle. You have two options if you don't have a Kindle.
You can read the book on the Kindle cloud reader through your computer's browser, or you can read the book on the Kindle app for your Android
phone or iPhone.
Here is the link to the Kindle cloud reader for you to be able to read the book on your computer.
CHAPTER 1: INTRODUCTION TO OFFLINE MARKETING
1. Why offline marketing is still so effective
2. Body language for in person
3. Your business pitch
4. Your sales pitch
5. Key to marketing success
6. Focus on retaining customers long-term
7. Practical: how to get your print materials printed and designed cheaply
CHAPTER 2: OFFLINE MARKETING STRATEGIES
1. How to get yourself appearances on the radio and podcasts
2. 3 ways to get business referrals
3. How to promote your business with business cards
4. How to join a local press club to get publicity
5. When to hire a PR agency
6. Printing your logo on a t-shirt, hat and everywhere else
7. Getting your community involved
8. Promoting with events
9. Marketing with flyers
10. Door to door marketing
11. Guerrilla marketing
12. Newspaper classifieds
13. Direct snail mail advertising
14. Setting up a storefront
15. Fairs and flea markets
Why offline marketing is still so effective
Everyone these days seems to be focused on promoting their business on social media, SEO (search engine optimization), or through other online methods. These strategies do work fantastically, and I myself use them with tremendous success. But offline marketing can still get you very far, especially since most people over-focus on online promotion of their businesses, it leaves the offline marketing techniques with less competition, which is great for you.
Offline marketing even has a number of strengths and advantages over online marketing. One of the main advantages that offline marketing has over online marketing is that in many of the offline marketing tactics, you get to meet people face to face, and forge a real human connection and a relationship. That is so much more powerful than having people find you online and click links, read text, see your little thumbnail photo, at at best watch your video.
In offline marketing, you can look people in the eyes, forge much stronger relationships, get people’s trust, and have a chance to build a long-term business relationship with many people you meet. And not only will your sales conversion rate be higher after you get people’s trust, but those new business relationships can give you value for years or even decades to come.
Some of the challenges that offline marketing has is that it doesn’t scale like online marketing does. In online marketing, you can get hundreds, thousands, or even millions of people to come in contact with your work. But in offline marketing it takes a long time to talk to and convince many people to engage with your business.
Nevertheless, you can still accomplish quite a bit with offline marketing. It is still very effective, and in this book I will explain to you how you can get the most out of some of the most common offline marketing techniques.
Here is my full list of business books.
Here is a list of my other popular books:
1) Business plan book
2) Fundraising book
3) Mobile app business book
4) Event marketing book
5) Local small business marketing book
6) Productivity book
7) Book on business promotion with fliers
8) Book on how to start a business
If you would like personalized, one on one help with event planning and marketing, I can help you. Simply email me, and we can get started. I offer business coaching for $100/hour to help you determine if hiring me to help you with your business and marketing strategy and planning is the right choice for you without having to buy expensive coaching programs. Here is a page where I explain how you can hire me as a business coach.