This book is currently not available on Amazon, but it is available as an online course. Here is a list of discounts for my most popular Udemy courses.
If you would like to license this book to give away for free on your website as a lead magnet or to resell on your website, read this page about the Book PLR (private label rights) licensing options available for this book.
This book is available in two formats. On the Amazon page linked above, you can choose the Kindle version (it is cheaper) or the paperback version.
WHAT TO DO IF YOU DON'T HAVE A KINDLE: You don't need a Kindle device to read books on the Kindle. You have two options if you don't have a Kindle.
You can read the book on the Kindle cloud reader through your computer's browser, or you can read the book on the Kindle app for your Android
phone or iPhone.
Here is the link to the Kindle cloud reader for you to be able to read the book on your computer.
CHAPTER 1: FACEBOOK MARKETING
1. Facebook is the first marketing strategy people think of
2. Why just posting on Facebook is not enough
3. Very little commerce happens through Facebook
4. Pros and cons on using your personal profile to advertise on Facebook, and how to do it right
5. Facebook business and fan pages
6. Paid Facebook marketing
7. Establish yourself as an expert
8. What is the benefit of a like?
9. How to grow your Facebook business page when you first start out
10. Facebook events
11. Likes vs. shares
12. How to make more engaging Facebook posts
13. Promoting visual products
14. Buffer app to automate Facebook updates
15. How to build your product to increase sharing
16. Facebook marketing costs
17. Should you buy Facebook likes?
Why just posting on Facebook is not enough
Many people who start their marketing efforts with Facebook don’t really have a concrete strategy. The extent of their strategy tends to be just making posts and hoping that their friends will like those posts and share them on their profiles, creating some virality. While friends want to help most of the time, they are often busy or don't understand how badly you need and want your advertising to begin working. To the dismay of the entrepreneurs, typically only a handful of friends like and share people's marketing messages.
But that isn't even the major problem. The main challenge comes a few hours after you make all your planned posts and the few friends who share or like your post get done liking and sharing it. That problem is silence. Even it you post the same message again, that silence resurfaces shortly after that post as well. To solve this issue you need to create a real marketing plan, have a strategy for everything you do, and have correctly set expectations for the tactics you will be putting to action.
And that is really why the initial impulse of "I will promote my business with business cards, flyers, word of mouth, Facebook and Twitter" is too limited. There is just no real strategy. It is an impulse answer. If you are serious about promoting and growing your business, you will need a marketing strategy that is far more effective. Your marketing strategy must be professional and savvy. And while I am on this topic I would also like to add that you must create a strong marketing plan during the planning phases of your business and not leave it to do after you’ve already launched your business.
Here is my full list of business books.
Here is a list of my other popular books:
1) Business plan book
2) Fundraising book
3) Mobile app business book
4) Event marketing book
5) Local small business marketing book
6) Productivity book
7) Book on business promotion with fliers
8) Book on how to start a business
If you would like personalized, one on one help with event planning and marketing, I can help you. Simply email me, and we can get started. I offer business coaching for $100/hour to help you determine if hiring me to help you with your business and marketing strategy and planning is the right choice for you without having to buy expensive coaching programs. Here is a page where I explain how you can hire me as a business coach.