At the time of writing this article, there have been over 7,000 businesses posted and planned across all our apps. We have helped plan many of these businesses alongside with the entrepreneurs. What we constantly notice are three areas of concern voiced either by the entrepreneurs or by us. For that reason we brought a course of four apps to the Barnes and Noble Nook devices: the main business planning app, and three apps peripheral to the business plan app, that cover topics such as fundraising, business ideas and marketing. All the apps feature live assistance if it is needed, and a number of in-depth tutorials and articles that draw on the experience of the over 7,000 businesses that came before.
The business plan app is the main app in the group. In this application you can plan your business, and ask questions to which you get prompt answers by a an experienced entrepreneur. There are also over 15 articles that help guide you on various topics of starting a business. You can choose plan your business privately (no one sees your business) or with our help (only our staff will see the business in this case). The app is designed to enable discussions between the entrepreneur and the person assisting them, right inside each business plan section to make the planning more organized.
In the individual sections of the business plan we usually help entrepreneurs plan out their product strategy, marketing strategies, give fundraising and finance guidance, and more. There are a few very common topics like business idea issues, fundraising, or marketing that require more explanations that we can type out inside the app, and for that reason, we suggest people download our other three apps to help guide them.
The business idea app has a number of articles on common issues we have seen with the thousands of businesses across our apps. The main issues are founder-idea mismatch, people jumping into businesses without understanding the space that the business is in, and many more issues. A sample article from that app can be found on this site on our business ideas page.
The app is made to empower entrepreneurs to be able to tell for themselves which ideas are right for them, and to use solid fundamentals and good-practice techniques to come up with new business ideas.
$0.99 Business Ideas App
We feel that the marketing mobile app is very helpful because it is geared towards the type of audience that is realistically starting a business. While marketing information can be found online, it is usually geared towards technology, and marketing websites.
But in reality, most businesses out there are not tech-related. Most businesses are the restaurants on almost every block of every city, the convenience stores, the clothing items people try to make, creative small businesses where people make physical items with their own hands, etc. So our marketing app is geared towards giving the individual an understanding of fundamentals, and an ability to dive into the specifics of their business while using the general marketing knowledge.
$0.99 Business Marketing App
Raising money is another topic that comes up very frequently. Raising money is very difficult. It requires an ability to correctly calculate how much money a business needs to raise at a given point in time, and what fundraising routes are available to that unique business.
Additionally, many people also confuse business funding with personal financing, and just seek ways to get money to finance their lives.
The app serves as a guide to what sort of fundraising techniques are available to which different businesses. There are numerous tips for planning to raise money via loans, grants, donations or an investment. In addition there are some tips for thinking outside the box and coming up with creative fundraising ideas if the traditional fundraising ideas don't quite work.
Check out the Barnes & Noble website for everything Barnes & Noble has to offer.
Article by Alex Genadinik