Quora is a social media question and answer site. The way it works is people post questions, and those who are knowledgeable about that particular subject, provide expert answers for free. The experts answer either because they are looking to help people, or gain something from answering. Most of the time, the experts are marketing themselves or their businesses.
In this article we will examine what exactly people have to gain from answering Quora questions and how Quora helps those people market themselves.
Quora is one of the social media sites where a person can build up their reputation as an expert on a topic. The value of being or seeming to be an expert is that through all the social media marketing noise and chatter, people will actually look to you as the definitive voice.
Being or seeming to be an expert will help you grow your social media following with the right kind of followers who will listen to what you say more closely, and would be more likely to engage with whatever you are promoting or discussing.
By answering questions on Quora, you can position yourself as an expert there, gain a following, and gain visibility for your business by being one of the top experts in your niche there.
Simply answering questions on Quora will not do much to boost your business. To understand Quora, we must examine how SEO (search engine optimization) works. Google tends to rank large and authoritative websites higher in search results. And Quora is a very strong website in Google's eyes. So when anyone asks a question, that question may end up ranking in Google for some search terms.
And if you had answered that question, then you may get constant trickle of traffic from that question on Quora on a regular basis over a long period of time as long as that page remains in the top-10 search results of Google, which can be multiple years.
That means that there is a chance that a random answer of yours can bring you quite a bit of traffic over time. You never know which answer it will be, but if you spend enough time answering questions, some of those pages may end up ranking in Google and can give you a long-term boost in traffic. But of course, there are no guarantees. None of the pages on Quora on which you answer may end up ranking highly in Google.
For more about blogging, check out the Wikipedia entry on blogging and the main blog about blogging with blogging tips for beginners. One site you might find helpful are SEO Moz to learn about SEO. Another site that might be helpful is Mashable which focuses on social media marketing. And here are some more marketing videos that you might find helpful.
Article by Alex Genadinik