This book will teach you to brand yourself and your business in a number of different ways. You will be able to use these skills for the rest of your career and in your business.
Here is the link to the personal branding book on Amazon.
If you would like to license this book to give away for free on your website as a lead magnet or to resell on your website, read this page about the Book PLR (private label rights) licensing options available for this book.
This book is available in two formats. On the Amazon page linked above, you can choose the Kindle version (it is cheaper) or the paperback version.
WHAT TO DO IF YOU DON'T HAVE A KINDLE: You don't need a Kindle device to read books on the Kindle. You have two options if you don't have a Kindle.
You can read the book on the Kindle cloud reader through your computer's browser, or you can read the book on the Kindle app for your Android
phone or iPhone.
Here is the link to the Kindle cloud reader for you to be able to read the book on your computer.
CHAPTER 1: INTRODUCTION TO PERSONAL BRANDING
1. Benefits of being a thought leader or a celebrity
2. What kind of a celebrity will you become
3. How to make yourself such a celebrity or influencer
CHAPTER 2: STRATEGIES TO BECOME A CELEBRITY IN YOUR NICHE
1. Path 1: How to write a bestselling book
2. Path 2: Create a popular YouTube show or a podcast
3. Path 3: Build a successful business
4. Path 4: Become a journalist or pundit
5. Path 5: Network within your industry as much and as intelligently as possible
CHAPTER 3: ONLINE REPUTATION MANAGEMENT
1. Visual and written branding: present and carry yourself like a million bucks!
2. Your social media prominence
3. Your LinkedIn profile
4. Google SEO to get people to find what you want them to find
Excerpt From The Personal Branding Book
1. Benefits of being a thought leader or a celebrity
If you are reading this book, you probably don't need no have the benefits of being a thought leader or a celebrity explained,
but I want to take just a moment to outline the main benefits of it so that everyone reading this book is on the same page.
In this book I'll use three terms like celebrity, thought leader and influencer interchangeably because at the end of the day,
for our purposes, they are almost the same thing.
When you think of the word celebrity, what comes to mind? Is it some spoiled people you see on TV like Justin Bieber or Kim Kardashian? Is it an athlete, singer or another type of entertainer? Or is it someone like Marc Zuckerberg or Jack Welch (for those of us who are slightly older) or Elon Musk or Marc Cuban?
The answer is all of the above. Having celebrity status does something for these people.
It makes everyone else see them as mysterious, more privileged, wealthier, better networked, having more open doors and opportunities,
having more freedom and awe-inspiring experiences. At the end of the day, it makes people take more of an interest in those people compared
to other "regular" people, and listen to what they have to say a little bit more intently.
What happens to our human brains when we see someone like that? We want the same things that these celebrities have for ourselves as well.
No matter how much some of us deny that we don't care for being a celebrity, most of us would like to have some of the benefits like affluence,
open doors of opportunity when we want them, for people to look up to us, and aspire to be like us.
When it comes to your business, these are exactly the benefits that will propel your personal brand and your business forward because it
will help you grow trust, more authority, have more people want to network with you and do you favors, and ultimately help you to make more
sales!
And in the rest of this book I'll explain to you exactly how you can work to position yourself as a celebrity and grow your presence and your
celebrity ora.
2. What kind of a celebrity will you become
Unfortunately (or fortunately) I won't be able to turn you into the next Justin Beiber.
Instead of being a pure celebrity, what you really need is to become a "celebrity in your business niche" or your industry.
This is also sometimes referred to as being a thought leader or an influencer.
This is a person who stands out in an industry and is known, listened to, is referenced as an authority on a subject matter,
and is talked about in the industry.
This kind of a person is usually also powerful in that they have large followings of people who listen to them.
These celebrities or influencers can use that power to sell many products to their large follower bases, or get those follower bases
to do anything else they need to do.
Here is my full list of business books.
Here is a list of my other popular books:
1) Business plan book
2) Fundraising book
3) Mobile app business book
4) Event marketing book
5) Local small business marketing book
6) Productivity book
7) Book on business promotion with fliers
8) Book on how to start a business
If you would like personalized, one on one help with event planning and marketing, I can help you. Simply email me, and we can get started. I offer business coaching for $100/hour to help you determine if hiring me to help you with your business and marketing strategy and planning is the right choice for you without having to buy expensive coaching programs. Here is a page where I explain how you can hire me as a business coach.